PETRE RALUCA - Art Nouveau, Alphonse Mucha and the Mass Visibility of Culture
(pag. 85-93)
This paper discusses the link between the concepts of mass culture, Art Nouveau and advertizing in the context of the western world with a special emphasis on Paris, fin-de-siècle. This phenomenon is represented by the artist Alphonse Mucha, through his posters, jewelry, public space decorations and paintings. The article focuses on posters and advertisements, as a blending of mass and formal art, designed by representatives of the Art Nouveau and displayed in public spaces.